March 25, 2024 11:38:11 AM EDT | Webinars Identity Hygiene Live | Identify your Identities: Bob Smith is not BSmith
Delve into the nuanced differences and the significance of recognizing accounts as components of a broader digital identity framework
Written By: Caroline Kinlin
Caroline Kinlin, Serving as SPHERE's Chief Marketing Officer has over two decades of experience in B2B marketing, specializing in go-to-market strategies and operations and leading dynamic teams. Her achievements include enhancing marketing scalability, managing budgets effectively, and significantly improving sales pipelines by 300-500% while reducing customer acquisition costs by 30-40% in the SaaS, cybersecurity, and data security industries. Caroline holds an MBA from Monmouth University and a Bachelor's from Loyola University. Beyond her professional accomplishments, she mentors emerging talent and advises professional organizations, showcasing a leadership style that values creativity, pragmatism, and empowerment.